Map the search intent
Assign one primary user question, audience, page purpose and keyword cluster to each article.
Plan, review, publish and paginate construction content with useful search intent, readable structure, internal links and SEO controls.
Content managers, subject reviewers, SEO teams and administrators
Assign one primary user question, audience, page purpose and keyword cluster to each article.
Use a clear introduction, H2/H3 hierarchy, table of contents, practical steps, evidence and FAQs.
Check title, excerpt, image, alt text, canonical, metadata, internal links, schema and publication status.
Add the article to pagination and sitemaps, monitor broken links and update the reviewed date when content changes.